"HEY SIS, IT'S RUPAULIDAY" :30 TV
RuPaul was the seasonal spirited we needed in 2020. Old Navy knew we can’t settle for the regular ole holidays. After launching a national broadcast run announcing Jingle Jammies season is here, we continued the clever without an option for in-person production while repurposing all stills and footage from Old Navy’s product photoshoot with our own riff on RuPaul’s “Hey, Sis.” We still can’t decide what we’re more proud of, rhyming ‘pee-jays’ with ‘love actual-lay’? Or at the last minute getting the rights to use Hugh Grant from “Love Actually,” and sneaking him in the commercial.